🖐 Betting companies ramp up influencer marketing before Euros

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To boost their new offers, some bookmakers have strategically cheery-picked football legends as brand ambassadors. Influencer marketing is growing as fans continue to be attracted to companies where they enjoy a greater engagement. The campaign, which is being promoted across all advertising mediums, features legendary commentator Barry Davies. The feature, conceptualised and developed with OpenBet and Playtech, allows punters to make changes to their football accumulator while the matches are in play. Waddle will be giving own tips on Euro games via his own profile located in the app. In-Depth 27 May The show must go on. Read More. Systems and Software BetConstruct. Systems and Software Newgioco Group. The former star will be providing his views on the England team via the Oddschecker platform. Sports Affiliate GG. Financial 5 June Intralot suffers considerable revenue fall for Q1 Online 5 June Bet halts telephone betting. Bonuses and odds enhancers are key tactics in the acquisition scramble, but equally important are the brand ambassadors that operators appear to be increasingly relying on to sway football fans. No further details have been given yet, except that he will be expected to provide weekly football tips as well as match analysis. In the new advert the former England footballer has no problem playing up to his Italia 90 penalty miss. BET Affiliates. Casino 5 June Osaka casino opening plans further delayed. Advertorial 4 June CryptoProcessing. Legal and Jurisdictions Digital Isle of Man. Systems and Software Efbet. Payments Zimpler. The bookmaker will refund all bets on England if the Three Lions are knocked out viaa penalty shootout. Services Exefeed.{/INSERTKEYS}{/PARAGRAPH} Industry Awards Global Gaming Awards. Affiliate 1xPartners. It is the case of odds comparison site Oddschecker who has tapped Liverpool legend Robbie Fowler to become the brand ambassador during the tournament. Via the in-play tipping app, users can follow and analyse real-time tips before placing bets through the application. Last week BetVictor also strengthened its marketing campaign by announcing a partnership with casino supplier Realistic Games, adding a Million Pound Goal slot game to the site in the process. Online 5 June MGA exec: No evidence to suggest emergency gaming measures necessary during pandemic. In-Depth 4 June Broadcasting your brand: Why video is your best friend. In-Depth 22 May The silver lining. PR and Marketing ActiveWins. Systems and Software Digitain. Systems and Software NSoft. Systems and Software Finnplay. In-Depth 20 May Working from home. The TV campaign, which will be running until the end of summer, features ex-footballer Chris Kamara and Scottish striker Ally McCoist doing a parody of football punditry. {PARAGRAPH}{INSERTKEYS}With so many betting companies involved and with a raft of new customers, the competition to get the attention of regular and seasonal bettors is intense. Since 1 June, Pearce has appeared again in the new Betfred advert that promotes its newest app, which allows customers to place their bets using voice recognition technology. Land-Based 4 June Positive signs for gradual phasing in of European casino market.